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Careers in Advertising and Public Relations PDF Print E-mail
  • Advertising
Advertising involves the process wherein a message is designed so as to promote a product, a thought, an idea or even a service.
  • Nature of work:
  • Accounts executive
  • Accounts planner/director
  • Creative copywriter and art director

    Production team:--Photographers, Printers, Type setters, Television producers etc

  • Media executives:
    1. Media Planners
    2. Media Buyers
  • Education/Training:
  • Indian Institute of Mass Communication
    Aruna Asaf Ali Marg,
    J N U Campus,
    New Delhi – 110 067
  • Jamia Milia Islamia,
    Maulana Mohammad Ali Jauhar Marg,
    Jamia Nagar,
    New Delhi – 110 025
  • Narsee Monjee Institute of Management Studies, (Deemed University),
    V L Mehta Road, Vile Parle (W),
    Mumbai – 400 056
  • National Institute of Advertising,
    Deen Dayal Upadhyay Marg,
    Near ITO,
    New Delhi - 110 002
  • Eligibility:
Graduation in any stream

  • Courses:
  • Post Graduate Diploma in Marketing Communications Management (PGDMCM)
    Two Years course, Full time
  • Post Graduate Diploma in Advertising and Communication (PGDAC)
    Distance learning, Two years.
  • Employment avenues:
Job opportunities are in advertising agencies, Commercial radio or Television print medium, Market research, Industries and Business, Multinational advertising agencies/firms, advertising/ Personal department of organization/Business/Government

  • Public relations
It is also popularly termed as corporate communication. It encompasses activities like- Management of public affairs, Media Relation Research and analysis, protect organizational interests and maintain public image of the corporate.

  • Education/Training:
  • Y M C A Institute of Delhi,
    Women’s Training Institute,
    Bangla Sahib Lane,
    New Delhi – 110 001
  • University of Mumbai,
    M. G Road,
    Mumbai.
  • Symbiosis Institute of Mass Communication,
    Senapati Bapat Road,
    Pune – 411 004
  • Bharatiya Vidya Bhavans,
    at Delhi, Calcutta,
    Mumbai, Chennai,
    Hyderabad and Bangalore2

  • Employment avenues:
Corporate oganizations, Public sectors, Government Information Departments, Hotel, Tourism industry, Private consultancies, Banks, Financial organizations and with political parties and leaders.
Indian Information service (IIS)
Under the Ministry of Information and Broadcasting, Doordarshan, All India Radio Publication Division, Film Division, National Film Development Corporation, Press Information Bureau, Field Publicity, Registrar of News papers in India Research and Reference Division, Audio and Visual Publicity, Photo Division and Song and Drama Division. Selection and Recruitment to IIS through UPSC